I teach Chiropractors how to sell their knowledge as online courses or coaching to create time, location and financial freedom!
I'M JO
HEY THERE.
AS SEEN IN
I’m a qualified Chiropractor who made the leap from working one-on-one with patients to teaching my knowledge worldwide, both virtually and in person.
I’ve been honoured to speak as a keynote at major Chiropractic, healthcare, and business events, sharing my insights and strategies with audiences around the world. Through my journey, I’ve developed a proven online sales system—one that’s ethical, authentic, and completely free from the gimmicky tactics of ‘Bro Marketing’ or ego-driven approaches.
I’m deeply passionate about helping my clients achieve their own versions of success, guiding them to avoid the costly mistakes I made when I first started. There’s nothing more rewarding than seeing my clients thrive while building sustainable, impactful businesses that align with their values.
I’ve successfully launched and sold over 30 of my own online courses and coaching programmes, and I’ve mentored countless clients on how to create and sell their own courses.
Along the way, I’ve written six books and helped my clients write theirs, launched coaching businesses, and supported them in growing their brands.
Since 2011, I’ve been running a successful coaching and mentoring business, and I’m proud to say I’ve received hundreds of glowing testimonials from my amazing clients. Over the years, I’ve had the privilege of hosting and leading hundreds of events—including virtual events, summits, webinars, retreats, masterminds, challenges, congresses, and workshops. I’ve also coached others to do the same.
I love playing with old film cameras! It's a hobby of mine.
My camera
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2001
Set up our first chiropractic centre in Essex, UK
Got married to Steve
2006
2010
Launched first online course - Completely failed - no sales!
2003
Took on staff
2005
First baby born - Harry
Second baby born - Louis
2008
Reached 7 figures in that business without having to work in the practice
2011
Launched second online course - made £2500
First book released
Launched third course- first six figure launch - made over £120K
Launched second online course - made £2500
2012
Started mentoring Chiropractors outside our own practices via our company ‘Crack It training’.
2013
Third baby born- Alice- Rose
‘Crack it Training’ becomes our new company ‘Blue Cow Practice’ and grows into a thriving global community.
Sold our Chiropractic practices to work in our mentoring business.
2015
Next book released
2014 - 2019
Many online courses and coaching programmes created, launched and delivered. Thousands of members helped to transform their practices and their lives.
2018
Next book released
Lived in Spain for a sabbatical year
2019
Fourth baby born - Emilia
Next book released
2020
'I want your life’ Conversation with a client who wanted us to help them sell their knowledge online.
Next book released.
2021
2024
Featured in Success magazine.
Beyond Your Practice Room - A Blue Cow Production was officially born.
Launched BYPR ‘Go Pro Agency’ - done for you service for Chiropractors wanting to become an expert and have their online course and business engine built and launched for them.
Steve becomes CEO of Go Pro Agency and Jo becomes CEO of BYPR mentoring.
Beyond Your Practice Room book released
Everything in business is learnable, fixable, and figureoutable.
You don't have to be a workaholic
to be successful. Really.
My
voyage
"Thank you so much, Jo, for sharing your time and expertise. You’re an amazing coach that inspires me to be more, and you have the knack of knowing what I need to know, learn, or hear to reveal the next step that’s right for me. I deeply value the time we’ve spent together and the progress you’ve helped me make in both my life and business."
Julia Pullin
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BEYOND YOUR PRACTICE ROOM
